Celebrating the 20th anniversary of a company is an important milestone, which deserves a strong visual communication.
Firstly we came up with two options of stylisation. The first one was more caricatural, the second realistic.
Eventually we decided for the second option, which was more in line with the client’s character.
Regarding the colours, we complied with the colours of the brand and the logo.
After that a final clean up was done and many mascot position
options through which it can communicate and present relevant information
way easier than a plain boring text, were created.
In this particular case we have created dozens of illustrations
to be used at client’s website mapping the long history of the company.
The mascot also played a crucial role as a guide through comics also created
with the purpose of introducing the client’s history – this time in print.