One of the most interesting and in the same time the most bizarre projects our studio worked on,
was creating a complete visual communication for the Planet of Dinosaurs.
This project is a fun service for the little ones at all the kids events and camps, but can attract adults as well.
The base for every brand Is a logo. We have struggled with the decision whether to make it simple
in the current flat design or more colourful and detailed. After all we have decided
to go with the second option bearing in mind the target group – kids.
We have decided to make the web design full of illustrations and drawn graphics.
One of the Planet of Dinosaurs project’s ambitions is to educate children in a fun form.
For that purpose we have chosen a comics presentation of information for the web as well as for print.
Creating a complex presentation in illustrations for a limited format
is not an easy thing to do and requires good preparation.
Each and every illustration gets all the attention and care it needs.
Every illustrator can draw people as they all do it on every day basis,
but learning the anathomy of various dinosaurs… there are not many of those!
An important part of most of our projects is also comics.
This time it was a comics mapping an action camp experience itself.
For getting the attention of the viewer, we have chosen and animated illustration.
A poster is a fundamental part of all successful events this project is built on.
From the sketch all the way to the final piece.
An addition however not with less important function was print.
For example a memory game for kids (pexeso).