In some cases it is suitable to choose a mascot for brand and its marketing communication.
Its design is then a very sensitive task in which not only
the purpose but also target group must be taken into consideration.
Mascot of ACI company is an example of using marketing communication in many ways.
Firstly it is important to outline the figure and outfit.
After designing that it is possible to proceed to creating illustrations itself based on their purpose.
Look at how many ways was the mascot used.
On the web…
Comics are in this type of marketing communication almost a must.
Animatic for a not implemented video ad.